Copy Paper
The Role of Copy Paper in the Cyber Age
|
Additional evidence is manifest in a visit to any office supply store. Traditionally, these stores catered to the large, institutional buyers. While still true, increasingly their product lines are packaged and targeted to the proliferation of small businesses (SOHO, SmallOfficeHomeOffice). Of particular note, home-based businesses now represent a significant and growing demand for office products, copy paper chief among them. This demand did not exist just a few short years ago. Enter any office supply store and it is difficult not to notice the mountain of copy paper on display. Conveniently located for both the serious shopper and the impulse buyer. In either case, additional copy paper ends up in the hands of the consumer. At odds with the visionaries of tomorrow, home-based copiers, printers, and fax machines have opened up a new and expanding market for copy paper. |
Like their large institutional counterparts, these SOHO's assign high value to paper, as it is the vehicle by which they communicate to the market. They demand high-quality copy paper that portrays their companies in a professional manner. In addition, they demand copy paper that will perform flawlessly through their copiers, printers and fax machines as they are often a very lean enterprise and must be highly productive without incurring losses due to poor performance of copy paper in office machines. Page |
